It’s been a long time. In the time since my last post, I’ve started a new blog (Intellprop), created a new WordPress alias (yourwrong wasn’t originally my idea), and generally overcome lots of writers block. But now I’m re-energized; at least for the time being. I also found that this particular post was difficult to write. Do I include heavyweights that really haven’t been buzzing as highly lately (wayne, tip), but I have no doubt will still more records than most of everyone else on this list? I decided against it. I’m just gonna go with who’s hot right now. So without further ado….here goes:
10. J.Cole
Ever since he dropped “Lights Please” late last year, eventually getting the attention of one Shawn Corey Carter, Cole has been one to watch. After out-shining Mos, Jay Electronica, and Talib on “Just Begun,” he moved into stealing the show on Wale’s album highlight “Beautiful Bliss,” and most notably gave Jay one of the best songs on Blueprint 3, with “A Star Is Born.” Every backpacker’s new favorite rapper then dropped a first official single with “Who Dat,” which dominated the summer as one of the few “true school” hip hop jams that crossed over to the 106th & Park crowd. Continuing the momentum with leaks such as “It Won’t Be Long,” Jermaine Cole now has everyone’s attention for his debut to drop.
9. Lloyd Banks
I’ll be honest, I thought dude was done. Even 50 hasn’t been able to get a buzz for years, and Banks was just his understudy. But having two of the biggest hip hop songs of the year will do wonders for your career. Now he’s lookin at the release of The Hunger For More 2, with more buzz than he had when he released the original (though I doubt he’ll sell like he did the first time – that original Curtis buzz was a super-power). The release of “Beamer, Benz, Or Bentley” caught everyone’s attention and moved Banks out of the shadow of his chipmunk-looking mentor. Then “Any Girl” dropped and took Banks to another level. We’ll see if he has any more heat for the album, but Banks is in a great position to further his career.
8. Wiz Khalifa
The underground’s favorite stoner dropped perhaps the mixtape of the year with Kush & OJ to start the year, and has been riding the wave ever since. He’s since popped up on Rawse and Trey Songz remixes and was named MTV’s Breakthrough Rapper. Plus he recently dropped the most ridiculously addictive Steelers anthem, so you know he gets points for that with me. And he ripped Rock The Bells.
7. Nicki Minaj
While the obvious comparisons to Lil kim will continue to come up, Nicki is more like rap’s Lady Gaga. But like Gaga, you can talk about the outfits but she’ll kill you with the talent. I have to say, after the Ass-juice that was “Massive Attack,” i didn’t know what to expect. But she kept goin. The much girly-er “Your Love” became a smash, and it looks like “Right Thru Me” might be even bigger. But what really took me by surprise was Nicki stealing the show from Jay and Kanye on “Monster.”
6. Jay-Z
Not bad for not dropping an album this year. But still Hov has kept his presence up. He continued to ride the success of Blueprint 3 with the singles “Empire State of Mind,” “On 2 The Next,” and “Forever Young,” and is popping up with lil bro to drop a collab EP in the fourth quarter. Oh yeah, plus he discovered J.Cole and watched two of his other discoveries, Kanye and Ross, become the class of the game. His “quiet” years are louder than most folks biggest years.
5. B.O.B.
Just as once upon a time, a group from Philly named themselves after an old New Edition song (“Boys To Men”), an ATLien named Bobby Ray Simmons decided to place two periods between the first three letters of his name in a nod to his favorite OutKast song. Oh yeah, plus he had three of the biggest hip hop songs of the year and a major adidas ad. And in the 3-degrees of separation theory, B.O.B.’s boss is T.I., who was originally discovered by Organized Noise back in the day. Of course, with all the dissention going on at Organized Noize at the time, Tip was kept on the backburner and eventually left LaFace to go to Atlantic and the rest was history. But “Nuttin On You,” “Airplanes,” and “Magic” gave Bobby Ray quite a debut in 2010, let’s see if he can keep the momentum going.
4. Kanye West
The Machine is currently up and running. Kanye doesn’t do anything quietly. He didn’t even take a leave of absence quietly, as every rapper on the planet had to report to us that they had gone to Hawaii to work with him. “Power” is one of the best songs of the year, and G.O.O.D. Fridays was part of a marketing plan that is beyond comparison. Did I mention he’s got two albums coming out in the fourth quarter? A Watch The Throne collaboration with big bro Jay-Z, and his fifth solo offering, Dark Twisted Fantasy. Every once in a great while, an artist comes along that is so great that we choose to ignore their negative side. I think we saw it with R. Kelly, and now again (on a lesser scale) with Kanye. Kanye is just too great of an artist to hold grudges against him. Cuz in that situation it’s you that’s missing out.
3. Drake
Drizzy Drake has had quite the roller coaster since his initiation as a superstar in February of 2009. Once “Best I Ever Had” came out, the game was a wrap for the kid. He’s had a number of singles off his official debut, Thank Me Later; “Over,” “Find Your Love,” “Fancy,” and now “Show Me A Good Time.” Plus, in case you were sleeping on his pure skillz, he dropped the “9 AM In Dallas Freestyle,” and a jaw-dropping verse on the extended version of Rick Ross’ “Aston Martin Music” (“I hate callin the women bitches, but the bitches love it!”).
2. Eminem
This was Slim Shady’s heroic return. The most talented (possibly), highest selling (definitely) rapper of all-time returned in 2010 with perhaps his best album. The soul of the lead single “Not Afraid” and the reflective “Going Through Changes,” mixed well with the triumphant comeback sounds of “Cinderella Man,” and the defiant of “No Love.” Then he had a two-city tour. But not just any one, he teamed up with Jigga for an all-timer. He’s still not getting any G.O.A.T. votes from me, but he’s definitely strengthening his case.
1. Rick Ross
I don’t this is too surprising for anyone who’s read my countless pieces on him. But Rozay is the top of the heap right now. Did he sell like Slim? no. Did he get the hype machine running like Drake? no. But strangely, considering he has DJ Khaled and Puff both working on his project, he did it the old fashioned way. An epic video for his first single with Ne-Yo. A remix of said single with Wiz Khalifa and Curren$y, the hottest dudes on the underground. A smash strip club staple bigging up classic gang leaders. And an all-around dope ass album. Oh and now he has a Nike commercial with his talking chain.